Infographic: Inboxed! Are Your Email Campaigns Getting Read?

by DF Employee on ‎03-19-2013 06:00 AM

Email marketing has come a long way since the early days of dial-up. As more businesses join the game, more emails are piling up in personal inboxes, all vying for higher attention. At the same time, customers are getting smarter; with a  couple simple clicks, they can send that email blast that your marketing team spent days crafting straight to email hell - the virtual trashcan. Marketers, follow this flowchart to see if you're avoiding this awful fate. 



by KMPG on ‎04-03-2013 10:35 AM

Hmmm. According to this flowchart, I can use all caps in my subject line, use spam words, not bother with A/B testing, never use a survey, inconsistent format and as long as I optimize for mobile, still end up in the "email marketing paying off" category.

I was curious to know the best time to send out an email blast, but honestly can't figure it out from this infographic.

by DF Employee on ‎04-03-2013 11:33 AM

Thanks for the comment KMPG. We are not suggesting that the items you mentioned are unimportant. In fact, those are vital pieces of email marketing! 


If you'd like to know the best time to send out an email blast, click here to view this thread in the community that will provide you with some guidance. Thanks for keeping us on our toes Woman Wink

by KMPG on ‎04-03-2013 11:50 AM


I just have a pet peeve against flow charts that don't flow properly. Blame my parents....

Have a good day.Woman Very Happy

by pjmurphy on ‎11-05-2013 08:13 AM


I agree.  This flow chart did not provide anything useful, if you ask me.  Blame the engineer in me, but this is a classic example of a poorly designed flowchart/infographic and I can't stand that.  


by Gorazd on ‎03-18-2014 03:04 AM

Great article! Delivery is the most important thing in email marketing. So if your email is delivered then it can be read. I think that first you need to know your readers and only then you can create the email content for them and only then you will be able to write subject line that "delivers results". If someone of you needs great online email marketing tool then I suggest that you check this one.

by Jack Watson on ‎04-21-2014 03:49 AM

Greate points about email marketing but i not agree with the point made by Gorazd(anon) that "if your email is delivered then it can be read" there should be some way so we can cheack if the mail is read or not like data of every mail sent and how many bounced and how many deliverd and how many actualy opened by the reciepent. LeadsMatic is a website which provide email marketing and all the options i mentioned above.

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